Belenko Studio — Presentation

A former cinema in the heart of Split. Second floor. Views of Dalmatian facades. A large open terrace.

A place that lives three lives in a single day — and each one is the best in the city.

Lunch — terrace in the shade of olive trees, Dalmatian cuisine, easy wine. The best lunch in the city centre.

Dinner — the atmosphere thickens, the light shifts, the menu deepens. A serious bar, considered cuisine, service without ceremony.

Night — the room transforms. On the screen of the former cinema — films, visual sets, themed screenings. Music. Dancing. The best night of the entire trip.

Dalmatian cuisine with a contemporary edge. Local produce, Croatian wine, a cocktail programme on par with the best bars in Europe.

Travellers 30+. Americans and Europeans who choose Split deliberately — for a living city, not a postcard.

The finest venue in the centre of Split. Not a restaurant with a club. Not a club with food.

A place that stays with you after the trip is over.

Nikola Tesla was born in Croatia. He thought of energy as an invisible force that moves through everything.

Tesla is about the energy of a space. About the resonance between a place and a person. About the fact that the best evenings are never planned — they simply happen.

Restaurant — furniture plan with room schedule

Not the ultra-wealthy. Not backpackers.

They are the middle ground — travelers who have outgrown all-inclusive buffets but are not looking for a white-glove sommelier experience.

Typically aged between 35 and 55, they have the financial means to enjoy comfort, yet they still remember why they travel: not for status, but for experiences.

Cruise Passengers

Primarily Americans and Northern Europeans (Germans, Scandinavians, Dutch)

They have only 4–6 hours in Split.

Their ship departs at 6:00 PM. They came ashore around 10:00 AM and have already explored Diocletian’s Palace. Now they want to sit down, relax, and enjoy something authentic — not another tourist trap with photos of dishes on the menu.

They make decisions spontaneously.

They walk into places that:

Look attractive from the outside
Have available seating
Offer Wi-Fi
Allow them to charge their phones

Price is rarely an obstacle. Their shore-excursion budget has already been allocated.

Their Pain Point“Everywhere serves the same thing — pasta and fish with lemon. Where can we find something with personality?”

Yacht Travelers

A mixed European audience aged 35–60

Often traveling in groups of 4–8 people.

They already know Croatia. This is not their first visit.

They arrive in Split as a port of call rather than as a tourist destination.

Their pace is slower, more deliberate, and more evening-oriented.

They want a memorable dinner, a good bottle of wine, and a place where they can spend the evening.

They typically research restaurants in advance through Google, Google Maps, online reviews, and recommendations from marina staff.

For them, the word “atmosphere” matters more than “large portions.”

Their Pain Point“There are plenty of tourist restaurants. We’re looking for a place we would actually want to come back to.”

Travel Motivation: Discovery, exploration, and memorable experiences.
Relationship with Food: Food is part of the journey, not just fuel.
Decision-Making Process: Visual appeal, reviews, and recommendations.
Trigger to Visit: A strong visual impression or Instagram-worthy imagery.
What They Value Most: Atmosphere first, followed by food, service, and only then price.
Payment Behavior: Card payments without hesitation; cash is rarely used.
Typical Visit Time: Cruise guests: 12:00 – 16:00.
Yacht guests: 19:00 – 23:00.
Social Media Usage: Active users of Instagram and TripAdvisor.

Laminated menus with photos of dishes
Staff aggressively pulling guests into the restaurant
Loud music blasting during lunch hours
Unexpected charges on the final bill
A gap between expectations and reality

These guests did not come to Croatia simply to eat. They came to experience Croatia.

For them, a restaurant is not merely a place to have a meal. It is the culmination of the day.

If Tesla delivers that feeling, guests return. They take photos. They post on Instagram. They leave TripAdvisor reviews while still sitting at the table.

The goal is not to sell the menu.
The goal is to sell the moment.

A beautiful Mediterranean evening.
A memory worth sharing.
A place worth recommending.
A place worth returning to.

Six scenes of Tesla guests across the evening

Two couples sharing wine and dinner at Tesla

🚢 Cruise Passengers

⛵ Yacht Travelers

Cruise Passengers

Yacht Travelers