«Create spaces in whichyour business acquires form, character, and value»

We don't consider ourselves just architects — we are first and foremost storytellers who use interiors to tell stories. Architecture for us is a narrative tool where space becomes a "living story," not just an aesthetic object.

Our work on a project doesn't begin with blueprints, but with creating a scenario. We write a text about the life and meaning of the future venue, which becomes the "conceptual core." We string all interior details onto this core: suitable elements are accepted, while those that don't fit the story are discarded. Our main goal is designing feelings and emotional states, not just external aesthetics. For example, when creating the Mimosa pizzeria, we aimed to form in guests an image of 1980s Brooklyn, so they would subconsciously perceive that time and place through details: cash registers, scales, and staff uniforms.

In the stories we create, the guest always remains the central figure. We focus not on the business owner's ego, but on the preferences and impressions of the future visitor, considering them our true client. We design the space so that guests "get hooked" and don't want to leave.

We adhere to the principle: "a good place is never new." To create atmosphere, we use the effect of "worn-in" and craftsmanship, as handwork in interiors pairs best with the process of consuming food, which is also prepared by hand. To achieve the feeling that the venue has existed in this space for years, we use hand-painted walls and artificial aging of surfaces. We also always integrate the "spirit of the place" and the building's history into the concept. If the premises previously housed a pharmacy, authentic apothecary scales might appear in the interior, connecting the place's past with its new purpose.

To create a warm and reliable atmosphere, we prefer to use natural materials (wood, brick, stone) and avoid materials that create a sense of "cheap renovation" or instability, such as drywall, laminate, or plastic. Lighting plays an important role in our work: we only allow warm light from incandescent bulbs or candles, as only it can create tangible coziness. Thus, any of our architectural decisions is a material embodiment of a pre-written emotional scenario, designed to immerse a person in a specific time, place, and state.